Traffic Management Inc.

Traffic Management Inc. — Annual Performance Report (March 2025 – March 2026) EXECUTIVE SUMMARY - Total Ad Spend: $119,817 (Google: $82,480 + Meta: $37,337) - Total Conversions/Leads: 8,457+ (Google: 6,786 + Meta: 5,778) - Blended CPA: $14.16 - Google Ads CPA: $12.15 - Meta Ads CPL: $6.46 GOOGLE ADS PERFORMANCE (365 Days) - Total Spend: $82,480 | Clicks: 42,044 | Impressions: 670,786 | Conversions: 6,786 - CTR: 6.27% | CPC: $1.96 | CPA: $12.15 Campaign Breakdown: - Brand - A: $31,386 spend, 6,426 clicks, 1,567 conversions ($20.03 CPA) - General - C: $27,354 spend, 7,457 clicks, 1,552 conversions ($17.62 CPA) - Leads-Performance Max: $26,633 spend, 16,962 clicks, 2,898 conversions ($9.19 CPA) - Brand - A So-Cal: $9,839 spend, 1,772 clicks, 157 conversions ($62.67 CPA) - DSA: $4,795 spend, 3,092 clicks, 334 conversions ($14.36 CPA) - PMAX Recruitment: $3,617 spend, 1,208 clicks, 77 conversions ($46.97 CPA) — Paused - Leads-PMax SoCal: $1,752 spend, 757 clicks, 51 conversions ($34.35 CPA) - Services - B: $1,469 spend, 850 clicks, 69 conversions ($21.29 CPA) - Display Recruitment: $1,300 spend, 2,579 clicks, 0 conversions — Paused - [Cleveland] General - C: $1,239 spend, 217 clicks, 5 conversions ($247.80 CPA) - Competitors: $780 spend, 588 clicks, 18 conversions ($43.34 CPA) Top Search Terms: - "traffic management" (Brand - A): $2,679 spent, 829 clicks, 173 conversions ($15.49 CPA) - "traffic management inc" (General - C): $2,123 spent, 2,554 clicks, 178 conversions ($11.93 CPA) - "tmi traffic control" (Brand - A): $1,025 spent, 458 clicks, 72 conversions ($14.24 CPA) - "traffic management llc" (General - C): $431 spent, 224 clicks, 47 conversions ($9.17 CPA) - "traffic control companies near me" (General - C): $327 spent, 64 clicks, 22 conversions ($14.86 CPA) Device Performance: - Mobile: $76,941 (93.3%), 6,498 conversions, $11.84 CPA - Desktop: $5,079 (6.2%), 270 conversions, $18.81 CPA - Tablet: $460 (0.6%), 18 conversions, $25.56 CPA 43 Negative Keywords active across all campaigns blocking: jobs, hiring, careers, air traffic control, washington, flagging jobs, cdl, class a, and more Google Ads Changes (March 1-17, 2026): - Mar 16: Multiple bid adjustments on TMI Campaign keywords ($13.50 to $11.50, $4.50 to $8.00, $3.50 to $4.50, $1.19 to $10.50) - Mar 16: New keyword added to Brand - A: "[washington traffic control]" - Mar 16: Keyword paused in Brand - A - Mar 15: Negative keyword "hiring" added to Competitors campaign - Mar 14: Keyword bid adjustments ($12.50 to $2.50, $9.00 to $13.50, $4.50 to $3.50, $4.50 to $4.00) - Mar 5: DSA bid adjustments ($2.75 to $2.50, $2.50 to $2.00, $2.00 to $2.75) META ADS PERFORMANCE (365 Days) - Total Spend: $37,337 | Clicks: 39,151 | Impressions: 877,980 | Leads: 5,778 - CTR: 4.46% | CPC: $0.95 | CPL: $6.46 Campaign Breakdown: - Pittsburgh - V6: $8,988 spend, 10,082 clicks, 1,537 leads ($5.85 CPL) - Columbus - V2: $7,262 spend, 8,308 clicks, 1,131 leads ($6.42 CPL) - Lexington - V2: $5,999 spend, 6,831 clicks, 966 leads ($6.21 CPL) - Grand Rapids - V2: $5,659 spend, 6,849 clicks, 763 leads ($7.42 CPL) - York - V9: $5,271 spend, 5,139 clicks, 858 leads ($6.14 CPL) - Retarget Recruit - V3: $2,777 spend, 1,596 clicks, 277 leads ($10.03 CPL) - Boise - V1: $1,133 spend, 271 clicks, 208 leads ($5.45 CPL) — Paused Meta Ads Activity: - Mar 16: Grand Rapids ad "Grand Rapids - Images" disapproved — needs creative review - Billing charges processed: $640 (Mar 16), $376 (Mar 14), $691 (Mar 11) CRM / AUTOMATIONS (22 items completed) - Fixed GHL-to-TMI mapping — pre-qualification set to true, false, or not a recruit - Completed 50 form fills for recruiting AI agent - Form fill trigger configured correctly in GHL - Mapped MM App contacts to HubSpot with AI Applicant Score - Voice AI Agent configured with 15-min slots, breaks at 11-12pm, 9-9:10AM, 2-2:10PM - AI agent changes applied per email feedback - AI Agent configured to schedule phone interviews - Candidate scoring prompt (1-10) with custom field mapped to HubSpot - AI Bot interruption sensitivity tested - AI Bot prompt updated - GHL-HubSpot bidirectional sync configured and verified - Pre-qualification workflow created with AI Bot trigger - AI Bot tones tested (Chloe) with safety guardrails - Pre-qualification checkbox mapped in HubSpot - Workflows created for pre-qualified, not qualified, and not-a-recruit scenarios - Zapier for TikTok Ads configured - Lead submission trigger configured for all sources - Zapier zap for Meta Lead info to ai@melleka - Recruiting automation bot built and configured - HubSpot integration connected and tested - Staff trained on GHL — conversations, pipeline, calendars, forms, automations, contacts - Launched recruiting bot CONTENT / CREATIVE (3 items completed) - Recruiting video edited with multiple rounds of feedback - Additional video edits completed per email - Logo updated with new branding REPORTING / ANALYTICS (2 items completed) - TMI Looker Studio dashboard built with live data - TMI Deck created covering social media, Bing, and SEO CURRENTLY IN PROGRESS - TikTok Ads launch — resolving platform issues with TikTok support - Voice AI Agent testing — ongoing QA and prompt refinement - CRM phone call tracking setup - UGC recruitment videos being added to Meta Ads - GHL calendar status field additions - Follow-up demo of GHL tool for TMI team